Atonal Apparel is committed to representing the progressive artistic
lifestyles of today, by printing quality garments with the work of
unpublished artists in an effort to help publicize them. It is an
effort to fill a void in the market for such quality at an accessible
price point.

The slogan is BE THE CHANGE because I’m trying to break the barrier
between logos being repeated over and over again with no substance to
the garment. I’m also trying to help get unpublished people trying to
pursue a career in an art based field out there, which is the opposite
of what other companies do. Everybody else only seeks help from
established artists and might not give them recognition. I’m changing
that one step at a time.

Here are some words with its creator:
Give me some things you would like to change in the next 6 months: Six months down the road from now I’m hoping that the first series of prints will have sold and can look into printing a second release.
Why should people support your efforts: They don’t have to.
What makes your clothing line unique: We don’t constantly repeat logos and call it a clothing company like some bigger name brands out there. The designs on our garments are created by unpublished artists in an effort to help publicize them. Other companies only approach people who are established and have built a name for themselves; we’re helping artists build their name. That’s where the slogan BE THE CHANGE came from, Atonal Apparel is an effort to change everything you once thought a clothing company had to be.
Where are you based and how does your environment affect your designs: We’re based out of North Bay, Ontario. The community is a huge influence in what is pumped out product wise because everything is done locally, so the company thrives off the community and is making an effort to help the community thrive in return. North Bay seems to have a pretty diverse arts culture but nobody out of our spectrum seems to know that.
Since you are a new line what can the people expect from you in the future: I guess you’ll just have to stay tuned to find out.
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atonalapparel.com
https://www.facebook.com/pages/Atonal-Apparel/261149797243319